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 •   New This Week  ••• 
Remembering Muscle Beach: Where Hard Bodies Began : Photographs and Memories • Muscle Beach in Santa Monica, California is known as the birthplace of the physical-fitness boom of the twentieth century. In the 1930s and 1940s, it was the trendsetting spot where Steve Reeves, Jack LaLanne, the Tanny Brothers, and Joe Gold built their bodies, as well as their reputations.

With first-hand experience in the world of hard bodies, Harold Zinkin (the first Mr. California as well as inventor of the Universal Gym Machine) tells the story of Muscle Beach and the people who worked out on its sand. He shares not only the stories of Hollywood celebrities who frequented Muscle Beach-including Mae West, Jane Russel, Jayne Mansfield, and Kirk Douglas-but also provides an insider's account and photographic view of how this small strip of sand became a haven for the health-conscious and bodies beautiful.
 •   Featured This Week  ••• 
Stretching: 20th Anniversary (Stretching) • " When Bob Anderson first published Stretching in 1980, the fitness movement was new to most Americans. The term aerobics had just been coined in 1968, and few people outside bodybuilding circles had heard of Arnold Schwarzenegger yet.

"Now, fitness is such old hat that it's even had a backlash or two. Lots of the original ideas have been called into question, including the preeminence of aerobic exercise. But flexibility is bigger than ever; Pilates and yoga are two of the fastest-growing fitness programs in the U.S. in the early 2000s. The type of stretching Anderson recommends--called "static," meaning you sit in one place and hold the stretch for a specified amount of time--isn't exactly trendy, but it remains the most accessible way for entry-level exercisers to improve their flexibility. (Or, perhaps more important, to keep from losing whatever flexibility they have as they get older.)" :: Source - Amazon

Maximum Fitness : The Complete Guide to ... Same old same old on the treadmill? Are those dumbbells not making you any smarter? Is your fitness routine a boring routine? It's time to let former Navy SEAL Stew Smith show you the joys of cross-training!

BooksForFitness: If you've ever had a personal trainer (we have) and he/she was worth their salt, you should have been running wind sprints in the gym's parking lot and stairs at the closest football field after you've squatted. That's cross training. "Maximum Fitness" may be a 52-week regimen but life is more than 52 weeks. Test yourself and your trainer. Get ready for the ride! 
Muscletown USA: Bob Hoffman and the Manly Culture of York Barbell • From the 1930s to the 1980s, the capital of weightlifting in America was York, Pennsylvania, the home of the York Barbell Company. Bob Hoffman, the founder of York Barbell, propagated an ideology of success for Americans seeking physical improvement. Often called the "Father of World Weightlifting," Hoffman was a pioneer in marketing barbells and health foods. He popularized weight training and inaugurated a golden age of American weightlifting. Muscletown USA-part biography, part business history, and part sports history-chronicles how Hoffman made York the mecca of manly culture for millions of followers worldwide.

BooksForFitness: How many basements in the country have York weights collecting dust? Their owners can say thanks to Bob Hoffman. This book helps you understand how the weight made it to the basement. You'll have to explain why they're dusty.
The WomenChallenging the controversy surrounding gender-based beauty, author and photographer Bill Dobbins presents 50 full-color and duotone photographs of top female competitive bodybuilders. It is a stunning visual exploration of our changing perception of the potential of the female body as we move through the 21st century. The book is in its third printing.

BooksForFitness: We've seen all these women up close at the shows and competitions. Dobbins makes them look even better than you would imagine. If you can't see them in person, Dobbins' book is as perfect as you'll get.
 •   Suggested Reading  ••• 
PDR for Nutritional SupplementsKnow what's on the labels.
Manly Weight Loss : For Men Who Hate AerobicsIt's nice to know where the aerobics room is at the gym. It's even better to never go there.
Super Squats : How to Gain 30 Pounds of Muscle in 6 WeeksA squat by any other name wouldn't smell as sweet at a Super Squat.

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